Twitter Icon Reactions

Twitter Icon Reactions

Twitter's Design and Research team approached me to animate "like" icon reactions for special occasions such as Halloween, Thanksgiving, Valentine's Day, etc. The aim was to bring a touch of joy to the user experience. This was Twitter's first time using these icons, which were tested first with a Halloween reaction. The Halloween reaction positive response led to the creation of more custom reactions for future holidays.

This was a great opportunity to collaborate with a group of talented designers and engineers, and implement an innovative approach to the way users interact with the application.

My role: designer + animator

Icon reaction in action

Process

Animation Stages

Challenges & Solutions